CRM & Campaign Marketing Manager

Location: Poole

Hours: Full-Time (8:00 am - 5:00 pm, Monday - Friday, plus 1 in 10 Saturdays)

Salary: £40,000 - £45,000 (D.O.E)

About the role as a CRM & Campaign Marketing Manager:

We're looking for a sharp, data-driven marketeer to take full ownership of the CRM and campaign strategy for a fast-paced, forward-thinking global solutions provider. This is a pivotal role within a growing B2B-focused team where your expertise in marketing automation and performance analytics will immediately shape the speed and direction of the business’ growth.

Your work will transform raw marketing data into clear, actionable insights, helping to scale and sharpen the entire customer engagement model.

What You'll Be Doing (Key Responsibilities)

This role combines marketing automation, campaign execution, and data management to support the full customer journey.

* Campaign Strategy & Execution: Plan and deliver multi-channel CRM campaigns, building automated email workflows and nurture sequences.

* Performance Analytics: Measure the impact of all activity, creating dashboards and reports that turn marketing data into clear, actionable insights for stakeholders.

* Segmentation & Alignment: Manage customer segmentation, lead scoring, and pipeline visibility to ensure strong sales and marketing alignment.

* CRM Optimisation: Support CRM integration (HubSpot knowledge preferred) and improve how systems connect and communicate to ensure the CRM is a reliable source of truth.

* Data Quality & Compliance: Maintain data quality through regular cleansing and enrichment. Ensure full compliance with GDPR and other data protection regulations.

* Continuous Improvement: Enhance campaign performance through meticulous A/B testing of creative, messaging, and timing.

Your Skills and Qualifications

Our client needs an analytical team player with a proven ability to manage complex data environments and drive measurable results.

Essential Requirements

* Minimum 2 years’ experience in email marketing or a broader marketing role.

* Skilled in marketing automation (HubSpot preferred), including building email workflows, A/B testing, segmentation, and reporting.

* Analytical mindset with strong attention to detail and a structured, organised approach.

* Solid understanding of email marketing best practices, deliverability, and GDPR compliance.

* Familiar with developing and tracking KPIs to measure marketing and sales performance.

* Proven project management skills, with the ability to juggle multiple campaigns and deadlines.

Desirable Attributes

* Experience in B2B marketing or the distribution/FMCG industries is an advantage.

* Experience in data migration, system integration, and process optimisation through automation.

* A bachelor’s degree in marketing, communications, or a related field.

The Benefits of Joining Our Client:

Our client offers a respectful, inclusive environment where your voice will always be heard, and you'll have the opportunity to make a big impact.

* Financial Perks: Monthly profit share bonus scheme and complementary Birthday vouchers.

* Office Environment: Modern open-plan office in Poole with free onsite parking, unlimited ‘tuck shop’ snacks, and free lunch every Friday.

* Health & Wellbeing: Company sick pay, subsidised workplace massage, Eye care vouchers, and an Employee Assistance Programme (EAP).

* Development & Growth: Free access to LinkedIn Learning and a clear development pathway to support professional growth.

* Work-Life Balance: 30 days paid holiday (inc. bank holidays) and a holiday buy-back scheme.

* Other Perks: Perks at Work scheme, Cycle to Work scheme, and company social/corporate events.

If you're ready to be at the forefront of a changing marketing approach and thrive in a data-driven, fast-paced setting, APPLY TODAY