OverviewContent Marketing Specialist (full-time) at Keystone Education Group to support our B2B content strategy.This position offers the opportunity to create engaging content across multiple platforms while developing and executing lead generation strategies. You will craft content from website copy to marketing materials, social media posts, and blog articles for a global higher education audience, identifying and nurturing opportunities to boost Keystone’s brand awareness. The role focuses on two areas: group marketing activities and UniQuest (part of the enrollment services division).ResponsibilitiesContent creation and strategy — from ideation to implementation and post-activity trackingTransform data, insights, and market research into engaging content for our audiencesDevelop clear, persuasive copy for various marketing channels that drives engagement and lead generationCreate content that aligns with brand voice and messaging across channels including web, print, online advertising, social, and emailCollaborate with marketing and design teams to produce cohesive campaigns, including ad hoc design tasks such as social media content creation and template editingResearch industry trends to inform contentCreate lead magnets (e.g., whitepapers, eBooks, webinars, gated content) to drive visibility and lead generationOptimize content for SEO and conversion rate optimizationTrack and analyze content performance metrics to optimize lead generationSupport coordination of events (webinars, in-person, conferences)QualificationsProven experience in copywriting, content creation, and lead generationOutstanding writing, editing, and proofreading skillsAbility to adapt writing style for different audiences and platformsStrong analytical skills with experience using data and insights for content and lead optimizationExperience using HubSpot and Canva is a plusKnowledge of SEO best practices and content optimization techniquesLocationRemote-based candidates based in Spain and the UK are welcome.About Keystone Education GroupKeystone Education Group seeks passionate, professional, high-performance individuals. With more than 700 employees, we are recognized as a leading presence in education search. We value ambition, drive, and great ideas to achieve our goals.How to applyIf this sounds like you, please contact Emil Magnusson at emil.magnusson@keg.com for additional information. Please submit your application by clicking the Apply here button.Keystone is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment for all employees.Seniority levelNot ApplicableEmployment typeFull-timeJob functionMarketingIndustriesHigher EducationMarketing Services #J-18808-Ljbffr