Content Distribution and Marketing Manager

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Content Distribution and Marketing ManagerCGTN Europe Ltd. is an international media organisation whose mission is to increase cross-cultural understanding and reflect the multipolar world by highlighting emerging stories and perspectives. From studios in West London, it produces multimedia content for a global audience across social media and linear television. CGTN Europe specialises in current affairs, science and technology, business, and general news, and works with journalists across the continent and beyond.Job SummaryWe are seeking a dynamic and creative Content Distribution and Marketing Manager to ensure the seamless delivery of content to various platforms and channels. The ideal candidate will be responsible for developing and implementing comprehensive distribution strategies to enhance and promote the overall brand image and audience reach of CGTN. This role requires a strong understanding of digital, marketing, content creation, traditional and new distribution channels. The successful candidate will collaborate with cross-functional teams to optimise processes, meet distribution targets and expand the reach of CGTN’s content.Duties and ResponsibilitiesBranding and content marketing to global partners for CGTN, and representation of the Network’s other brands and content to maximise brand exposure.Identify, cultivate and manage strategic partnerships with new platforms, including initiating and negotiating one-off projects and establishing long-term collaborations to deliver mutually beneficial agreements.Manage communications and relationships with partners to supply assets, EPG, schedule information and monthly programming highlights internationally.Work with news and programming teams to identify content for promotion, enable regional affiliate targeting, improve relevance of highlights and inform the marketing strategy.Guide delivery of joint content promotion campaigns with affiliates to communicate the network’s value to their subscribers.Organise CGTN’s presence at trade events globally (e.g., MIPTV/MIPCom) including sponsorship and advertising.Collaborate with internal designers and external agencies to ensure projects meet creative briefs and strategic objectives, with deliverables such as exhibition stands and trade publications.Develop collateral for Distribution Sales and Content Sales, including brochures, channel showreels, promos, and catalogues for exhibitions.Manage PR communications for the distribution function and handle licensing-related responsibilities.Recruit, train and manage freelance marketing professionals to develop targeted affiliate communications and pursue cost-effective collaboration opportunities.Oversee entries for awards and prizes.In collaboration with editorial teams, conceive proposals for new content and strands to create opportunities for broader distribution and partnership.Perform other ad-hoc responsibilities as required.Person specificationBachelor's degree preferably in Journalism, Communication, Media Marketing or related field or equivalent experience.8+ years of experience in the media industry, including significant work in a multimedia environment.Combination of technical, creative, and business skills.Proficiency in media distribution software, tools, and systems; familiarity with standards, regulations, and policies governing media distribution in different markets and regions.Ability to create and implement effective media distribution strategies, campaigns and plans aligned with content goals, target audience and budget.Strong communication, collaboration and leadership skills to work with internal and external stakeholders such as media producers, directors, editors, marketers, salespeople and customers.CGTN Europe Ltd. is committed to achieving a working environment that provides equality of opportunity and respect for all, regardless of race, religion or belief, national origin, marital or civil partnership status, maternity or pregnancy, sexual orientation, age, disability, gender or gender reassignment, or any other protected status.Our diverse employees contribute to CGTN Europe’s programming and online presence. We encourage talented people from all backgrounds to apply to our roles. #J-18808-Ljbffr
Location:
England, United Kingdom
Job Type:
FullTime