Content & Campaign Marketing Manager, , England, United Kingdom

Content & Campaign Marketing Manager

Location: , England, United Kingdom

Ricoh UK Northamptonshire, England, United Kingdom

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Ricoh UK Northamptonshire, England, United Kingdom

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Role: Content & Campaign Marketing Manager

Located: Northampton (Hybrid)

Package: Competitive salary, bonus and additional benefits

(Ricoh operate a vibrant working policy giving you flexible hybrid working options)

About Ricoh:

Ricoh is a global technology business. As a company born in print, we design and manufacture graphic solutions that transform communications. To keep up with the pace of change in the workplace, we have built an extensive portfolio of innovative, industry-leading digital services spanning everything from Cloud & IT infrastructure solutions to process automation tools.

Everything we do is designed to help individuals achieve fulfilment through work. Through technology, we make work smarter and more creative. Enabling people to lead purposeful working lives and organisations to become more productive, sustainable and profitable.

Find Out More About Ricoh Today

What you will be doing

To translate Ricoh’s brand vision into impactful campaigns by leading and coordinating the effective strategic and operational delivery of always on integrated marketing communications and a full-funnel campaign programme. Collaborating with the marketing team, wider stakeholders and sales/service teams to identify business opportunities, attract new organisations, retain customers and engage existing clients.

Ultimately driving internal and external customer engagement and advocacy to truly inspire clients and empower sales teams to generate sales revenue and growth.

To own and drive the strategy, planning and delivery of external marketing activities for the Digital Services portfolio (Workplace Experience, Process Automation, Cloud & Cyber, Print & Specialty Print) in line with Ricoh Europe to generate awareness and nurture prospects and customers through consideration to purchase and retention
To collaborate with Ricoh Europe as part of the EMEA co-creation team to share local OpCo expertise and guide central marketing strategy for campaign and content delivery
To own and drive the strategy, planning and delivery of sales enablement education and tools to help raise awareness, generate sales opportunities, specifically collaborating with the new business generation team to ensure lead conversions
To manage the content and development of ToFu, BoFu and MoFu campaigns that support the wider brand vision and objectives, customer nurture / demand generation strategy (in collaboration with wider Marketing Stakeholders)
To manage the creation and delivery of client led service marketing activities to help raise awareness of Ricoh’s value propositions and achieve new business generation (in supporting the Product & Services team)
To manage the strategic activation of the Ricoh brand with the Digital Designer to ensure branding is controlled, consistent, and relevant in order to achieve a greater level of brand awareness with target audiences. Working to build strong relationships with stakeholders, the wider marketing team and external support agencies in order to deliver an exceptional marketing service to the business across channels such as PR, Social Media, Digital – Web/Email and Paid Search.
To ensure timely forecasts of required resources are managed to ensure the team meet the demand, budget and delivery of agreed deadlines. Collect, analyse and highlight key data/insights/issues on marketing communications activities regularly and effectively, making regular recommendations for improvements and optimisation.

You will ideally have

Marketing degree or marketing related qualification and relevant business related experience
Knowledge of business to business marketing (preferably in the IT and professional services / consultancy sectors)
Significant experience in marketing communications, branding, internal communications and content development and the creative process
Ability to lead, develop and motivate a team
Creative individual with experience of developing strategic messaging, coupled with provable copywriting and proofreading skills
Highly organised with strong administration and process / project management skills
Strong communication and relationship building skills
Strong presentation skills
Experience/familiarity with Ricoh products / services / thought leadership is desirable

We receive a high volume of applications for our roles, so we encourage you to apply as soon as possible

In return for your commitment, you can expect

We’re looking for individuals with values and causes, strengths and weaknesses, passions and ideas. Bring your unique energy, and we’ll match it with opportunities to create the future.

In return for your commitment, we can offer you:

Flexible and hybrid working in line with role requirements
An inclusive workplace
Excellent package with solid basic, strong bonus and company benefits including:

A competitive holiday entitlement, two days special leave per annum for volunteering, additional holiday purchase scheme
Flexible retirement plan
Wellbeing schemes to support your physical, emotional and financial health including Employee Assistance Programme, financial protection, life cover and will writing, medical protection, gym, travel and retail discounts, and more.
Company car / car allowance (role-specific), cycle to work scheme

Career development and life-long learning opportunities
Opportunity to join a global company

Life at Ricoh:

Ricoh’s Core Values

Our values encourage us to constantly improve and contribute to the wellbeing of all stakeholders, including our customers, employees and society.

For our leaders, we deliver training and mentorship to ensure our managers can positively contribute to our company culture, with inclusive behaviours that are aligned to our values.

Be part of something bigger

Our approach to sustainability touches every part of our organisation: from manufacturing to distribution, business sites to recycling, and how we support our customers.

By working with Ricoh, you choose to work for a company that cares about its impact on the planet and takes steps to reduce it each year. We have a number of global sustainability accreditations. You can read more about our work toward the UN's 17 Sustainable Development Goals here.

We are an equal opportunities employer

We are an equal opportunities employer

We are open to discussing adjustments to the recruitment process if needed. No applicant or employee will be treated less favourably than another on the grounds of a protected characteristic which are defined as sex, sexual orientation, age, disability, gender reassignment, trade union membership or non-membership, marriage and civil partnership, pregnancy and maternity, race and religion or belief.

Striving for inclusion and diversity isn’t just the right thing to do. Diverse approaches, perspectives and experiences make us more innovative, lead to better decisions and help us better understand the needs of our customers.

To empower you to bring your full identity to work, we have employee-led affinity groups in LGBTQ+, gender and ethnicity that allow members to explore issues and challenges surrounding shared identities, experiences and beliefs.

Click here to learn more about life at Ricoh.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
IT Services and IT Consulting

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