Join to apply for the Cluster Marketing Manager role at Starhotels Starhotels, a private Italian hotel company operating in the upscale and upper scale & luxury sectors, is a market leader in the hospitality industry. The Group boasts 30 hotels located in the heart of the top Italian destinations, London, Paris and New York, with more than 4,200 rooms. Position Join Starhotels and become part of our dynamic team at the London Cluster (The Pelham, The Franklin, The Gore). As Cluster Marketing Manager, you’ll play a key role in driving revenue and brand visibility for our prestigious London properties. Responsibilities

Management of the Hotel Budget for our London Cluster regarding Marketing activities/initiatives. Work closely and coordinate with the Headquarter Marketing Team regarding all the activities/initiatives to increase brand awareness and positioning efforts for the hotel portfolio. Coordinate with relevant departments for digital content updates and to develop tailored packages and promotions. Develop, execute and manage the annual Media strategy cost-effectively, preparing the following year’s plan, and oversee digital marketing agency and paid campaigns. Collaborate with Sales to tailor marketing campaigns to target accounts and regions; produce and update presentations and marketing collateral. Assist the General Manager in implementing marketing initiatives to increase business and brand presence, and support in managing relationships with local institutions/organizations to which the Hotel is linked. Act as PR gatekeeper with agencies; manage media enquiries, develop a customized program for national and international press coverage, and PR campaigns in the UK and London. Local press management (e.g., publishing hotel events, managing relationships with local press, sharing initiatives/press releases, event invitations); track and share press reviews. Direct management and coordination of influencers, press/journalists in the Hotel and their trips, and preparation of dedicated promotional materials. Planning and coordination of photo and video shoots, management of sponsorship requests and local partnerships. Updating and managing the website and platforms with new content, photos, videos and promotions. Coordination of content development and editorial plan for the Hotels social channels. Identification of key Markets and coordination of strategic activities for sponsored social media campaigns. Monitor marketing campaign effectiveness and tracking of ROI, adjusting strategies as needed. Creation of an in-house calendar of events. Enhancement, in collaboration with the Director of Luxury Sales, of Marketing & Communication opportunities with relevant travel agencies and luxury operators (Luxury Travel Networks). Define the communication plan and calendar of events in collaboration with the partners identified for Food & Beverage management to increase local market presence. Participate actively in organizing corporate and client events, as well as organize and attend familiarization trips to increase awareness of the hotel portfolio.

Requirements

A unique personality and a true passion for hospitality. A strong knowledge of the local area. A proven experience in the role. Relevant qualifications in Journalism Studies, Public Relations or Communications are a plus. Excellent writing and communication skills. Proven social networking experience and social analytics tools knowledge. Knowledge of online marketing and good understanding of major marketing channels. Knowledge of the most popular social media platforms. Knowledge of luxury travel bloggers and influencer.

Languages

English – fluently. Italian language is a plus.

Other Information

Exclusive discounted stays within the group. Discounts on local businesses. Performance Bonus. Exceptional career advancement opportunities. An attractive compensation package based on your experience. The chance to be a part of an ambitious, caring organization.

Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Hospitality At Starhotels, our commitment to equality and inclusion expresses our desire to create a work environment that recognises and appreciates the uniqueness of each person and promotes diversity in all its nuances. This position is open to candidates of all backgrounds, regardless of ethnicity, gender, sexual orientation or disability. Join us to shape your outstanding career! Send in your application and let's create exceptional memories together. #J-18808-Ljbffr