Overview

Global Talent Acquisition Manager @ TalentBet | Recruiting, iGaming, FinTech

Chief Marketing Officer (CMO) US Market (iGaming / Sweepstakes Casino)

Our client is an international iGaming company with a successfully launched sweepstakes casino in the US. Their marketing team is already driving growth, and we are now looking for a CMO to scale acquisition, expand traffic sources, and achieve ambitious FTD targets while maintaining strong quality metrics (ROAS, CAC, LTV). The ideal candidate has hands-on experience in sweepstakes casino acquisition and a strong network in the industry.

Key Responsibilities

• Scale existing traffic sources (Meta, Google, Affiliate, SEO, etc.) and launch new ones.
• Deliver on FTD volume targets while ensuring traffic quality (ROAS, CAC, LTV).
• Mentor, develop, and strengthen the marketing team (currently 10+ people), expanding vertical expertise (Meta, Google, Affiliate, SEO, etc.).
• Design, launch, and optimize marketing campaigns focused on efficiency and growth.
• Collaborate with the product team to improve funnels, conversion, and retention.
• Analyze performance, implement best practices, and expand processes for scaling in the US market.

Key Skills & Experience

• Proven hands-on experience in user acquisition for sweepstakes casinos (must-have).
• Deep knowledge of major traffic sources: Meta, Google, SEO, affiliates, influencers.
• Strong network and practical contacts in the industry (affiliates, media buying teams, etc.).
• Solid analytical skills: ability to calculate and optimize CAC, ROAS, LTV, and manage budgets.
• Experience building and scaling marketing teams.
• Affiliate/partnership program development experience is a plus.
• Previous in-house product experience highly desirable.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing, Advertising, and Art/Creative

Industries

• Gambling Facilities and Casinos, Software Development, and Marketing Services