Chief Marketing Officer
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Base pay range
Salary: Up to £80,000 per annum plus bonus
Full-time, Hybrid (3 days office / 2 days home)
Chief Marketing Officer
Salary: Up to £80,000 per annum plus bonus
Position: Chief Marketing Officer
Our client is looking for a dynamic Chief Marketing Officer to lead the development and execution of their brand, marketing, and data strategy across a portfolio of products and services. This senior role offers the opportunity to shape the direction of marketing, drive growth, and influence strategic decisions at the highest level.
Key Responsibilities
- Design and deliver a comprehensive marketing strategy aligned with organisational objectives.
- Develop a rolling three-year marketing plan and present recommendations to senior management.
- Contribute to organisational strategy through participation in executive meetings.
- Drive subscription, ticket, and visitor growth by collaborating with content, editorial, and events teams.
- Set, manage, and optimise the annual marketing budget.
- Lead a multi-disciplinary internal team, ensuring roles and responsibilities are allocated for maximum efficiency.
- Oversee external agencies providing PR, media, exhibition, and design services.
- Monitor and evaluate the impact of all marketing initiatives, adjusting approaches as required.
- Manage websites and social media platforms to maintain brand consistency and engagement.
- Use data insights to inform strategy, customer communication, and campaign performance.
- Keep abreast of industry trends and competitor activity, adapting marketing efforts proactively.
- Identify and pursue new business opportunities in line with growth objectives.
- Ensure marketing materials reflect the brand’s values, are centrally accessible, and appropriately distributed.
Skills and Experience
- Bachelor’s degree (or equivalent) in Marketing, Advertising, or Communications.
- Proven experience in B2B publishing and events marketing.
- Track record of managing teams and reporting to senior management.
- Experience within the events or publications sector is highly desirable.
- Strong strategic thinking, analytical, and leadership capabilities.
This is an exciting opportunity for a senior marketing professional looking to make a measurable impact in a progressive organisation!
Seniority level
- Director
Employment type
- Full-time
Job function
- Marketing
Industries
- Events Services
- Location:
- London, England, United Kingdom
- Salary:
- £200,000 +
- Job Type:
- FullTime
- Category:
- Marketing & Media, Management & Operations
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