Over 12 years of proven marketing leadership across SaaS, FinTech, and RegTech, with a track record of driving growth and global market penetration.

Specialized expertise in B2B demand generation, brand strategy, and integrated marketing communications, delivering measurable impact on revenue and market share.

Demonstrated success in scaling marketing organizations internationally, building functions that support both hypergrowth startups and established enterprises.

Deep understanding of compliance, identity verification (IDV), AML, KYC, KYB, and regulatory workflows, with the ability to translate complex requirements into marketable value propositions.

Adept at developing and executing global go-to-market strategies in close alignment with Sales and Product leadership.

Recognized for building and leading high-performing marketing teams, fostering innovation, accountability, and cross-functional collaboration.

Experienced in driving thought leadership and market education to position organizations as trusted authorities in compliance and fraud prevention.

Oversight of digital marketing, demand generation programs, events, and public relations, ensuring consistent global brand presence and engagement.

Strong focus on data-driven decision-making, with expertise in measuring marketing ROI, optimizing performance, and accelerating sustainable growth.