Job Overview We’re looking for a Channel Strategic Marketing Manager to help grow the partner‑led presence across EMEA. You’ll balance strategy with hands‑on execution – developing and launching partner GTM plans, and working with local experts to create messaging and materials that truly connect in each market. Your work will help partners build trust, generate demand, and grow a joint pipeline through localized, co‑branded campaigns. This role calls for strong generative AI skills, someone who naturally uses AI tools to brainstorm ideas, plan campaigns, and create GTM content that stands out. Job Requirements

5+ years in channel marketing or partner‑led GTM roles, preferably in cybersecurity, compliance, or enterprise SaaS. Proven track record balancing strategic planning with tactical campaign management. Deep understanding of European regulatory frameworks (GDPR, NIS2, local data sovereignty requirements). Experience working with regional teams and external agencies to produce localized, co‑branded assets. Strong project management skills and comfort with marketing tools. Strong understanding of leveraging generative AI systems and tools to support efforts.

Skills & Attributes

AI‑First Approach: Thorough understanding of generative AI tools and their value for channel GTM. Strategic Thinker & Doer: Defined high‑level plans and rolled up sleeves to execute webinars or review copy. Partner‑First Mindset: Passionate about enabling partners to sell and market collaboratively. Cross‑Cultural Communicator: Fluent in English; additional European languages a plus. Analytical & Results‑Oriented: Data‑driven approach to pipeline growth, ROI measurement. Collaborative Leader: Guided SMEs, aligned global/local teams, influenced without direct authority.

Job Responsibilities

Strategic GTM Planning

Define and iterate a European channel go‑to‑market strategy balancing centralized vision with country‑specific nuances. Support segmentation and help prioritize partners by market influence, solution fit, and readiness to co‑invest in demand generation.

Tactical Execution & Partner Enablement

Develop and manage partner marketing programs: co‑branded collateral, localized whitepapers, targeted campaigns, ABM activities. Coordinate regional‑to‑global marketing operations with partner teams to ensure seamless execution.

Regional SME Management

Manage in‑region subject‑matter experts to create compliance‑centric thought leadership. Ensure content resonates with cultural and regulatory expectations, driving credibility and demand.

Joint Pipeline & Performance Tracking

Orchestrate joint sales and marketing initiatives with partners, from planning through deal closure. Define KPIs and implement dashboards and regular business reviews.

Ad Hoc Field Event Support

Support field‑led events such as industry trade shows with localized content development and compliance‑focused messaging.

Benefits

Private Medical Insurance (Bupa): Full coverage for you and your dependents, including 24/7 video consultations. Pension Scheme (Aviva): 3% employer and 4% employee contribution based on OTE. Bereavement Counselling: 24/7 helpline plus up to four sessions with qualified counsellors. Probate Helpline: Access to expert legal advice on wills and probate matters. WeCare Programme: Online GP, mental health, legal and financial support for you and your household. myStrength App: Personalised mental wellbeing support via mobile app. Toothfairy Dental App: On‑demand dental consultations (£25 per appointment, employee only). Referral bonuses and employee stock options for everyone.

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