Category Development & Trade Marketing Manager - Away from Home
New Today
OverviewWe have an excellent opportunity available for an experienced Category Development & Trade Marketing Manager to make a difference at Kraft Heinz. This role in the Away From Home business will be responsible for generating and capturing opportunities with the National Wholesalers and Cash & Carry within our Route-to-Market channel.This role will execute an even blend of Category Development responsibilities – such as providing range, display and RGM strategies externally; and Trade Marketing responsibilities – such as providing category-driving brand activations and B2B initiatives aimed at independent operators. This role requires a customer-centric mindset, strong analytical skill, and an ability to influence stakeholders through data-to-insight. We expect significant time spent externally with our wholesale customers – understanding their business, category dynamics, and customers. This is counter-balanced with an even blend of internal responsibilities, related to strategy creation and stakeholder management.What you’ll doCat Dev: Be the ‘trusted advisor’ and lead category insights for our customers. Primary customer focus on Bidfood, Booker and Brakes, with secondary focus on the major Buying Groups in Regional Wholesale.Trade Marketing: Be the conduit between core Brand plans (local and global) and RTM trade marketing plans.Trade Marketing: Build materials and 360 selling tools for Sales to execute in-tradeInternal (TM): Leader of execution for JBP-invested (D&A) branded activations in RTMInternal (CD): Owner of category data, insights & RGM evaluationsWhat you’ll needEducation & ExperienceExperience in Sales, Category Development and/or Trade Marketing (guideline 5+ years)Leadership experience managing teams/agencies (guideline 3+ years)Deep knowledge of food & beverage dynamics in AFH channelBachelor’s degree preferredTechnical SkillsProficiency in MS Office tools (Excel, PowerPoint, Outlook)Highly proficient in data analytics and familiar with Cat Dev data and reporting tools – e.g. CircanaHighly proficient in understanding operator behaviour and translating Marketing plans into Trade plansProfessional AttributesCommercial acumen – ability to convey a strong value proposition, with strong analytical skill.Leadership & stakeholder management – capable of engaging, inspiring and influencing peers & leaders.Execution excellence – strong focus on driving excellence in execution to deliver optimal results.Data-driven decision-making – ability to analyze market data and make strategic recommendations.Customer-centric mindset – ability to build strong meaningful relationships with wholesalers and operatorsWhat we offer youAn ambitious employer; we only want the best for our people!An industry-recognised career development pathwayA meritocratic salary and bonus structureExcellent training & coaching opportunities to develop your skills and behavioursFlexible and hybrid working approach, including ability to work from abroadFamily-friendly and inclusive work environment, backed by leadership-sponsored Business Resource GroupsPrivate medical cover & Digital GPMarket leading parental leave benefits & sponsored nursery schemeEmployee discount on Heinz products!3 volunteering days per year (Soup Kitchen, Magic Breakfast)Option to purchase additional holidaysExclusive gym discounts & cycle to work schemePremium membership to Calm AppLocationLondon - The ShardKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes
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- Location:
- City Of London, England, United Kingdom
- Job Type:
- FullTime