Campaigns & Content Marketing Lead

13 Days Old

Forvis Mazars cares about your career progression, offering individually designed career paths that help you pursue your interests, match your changing needs, and explore your true potential. We work with diverse, prestigious clients across a range of sectors and geographies, giving you the opportunity to constantly update and grow your skills for lifelong professional development.
About the role
A senior position within the Channel Marketing team, this role is as much about how you lead as what you've done. You'll bring solid experience in strategic campaigns and content within a professional services environment—but it's your confidence, charisma, and collaborative style that make you stand out from the crowd. Naturally curious and tuned into the business agenda, you're comfortable communicating complexity, keeping projects on track and energising those around you to deliver outstanding work, together.
You will work closely with two Channel Marketing Lead peers and directly manage two managers.
Key Responsibilities
Partner with the Head of Channel Marketing to shape and drive the firm's issue-led campaign strategy and bold content programme. You'll bring creative thinking to the table, turning strategic priorities into campaigns that deliver real impact. Monitor, measure and optimise performance through smart KPIs to ensure activities deliver strong ROI and continuously improve.
Lead the creation and rollout of flagship campaigns, ensuring they connect across sectors, service lines and regions for maximum reach and resonance.
Shape best-in-class campaign practices by developing campaign guidelines and processes that ensure every initiative is aligned, consistent and impactful.
Co-ordinate teams of internal and external agencies, such as designers, researchers, copywriters, and guide them to deliver work that hits the mark.
Lead a bold, strategic content programme that elevates the Forvis Mazars brand, supports business priorities and opens doors for client engagement.
Champion quality and consistency through sound governance, keeping our content sharp, creative and aligned with our standards.
Establish a smooth process for sharing content across Channel Marketing,and collaborating across the wider team.
Oversee the production and publication of our firmwide newsletters.
Keep our digital presence fresh, ensuring content is current, relevant and resonates with our audiences.
Bring the firm's experience to life by leading our case study programme, overseeing development of written and video client stories according to schedule.
Co-ordinate strategic support for service lines, acting as CRL for agreed ‘SL Squads', ensuring integration with key campaigns and overseeing agreed, baseline support. Troubleshoot ad-hoc requests with SL leads, when necessary.
Inspire, manage and coach direct reports.
Lead by example and actively support the continued development and success of the wider Channel Marketing team. Help to position the Channel Marketing team as professional advisors by ensuring internal comms are effective, ad-hoc requests are fielded as appropriate and support is of the highest quality.
What are we looking for?
Degree and/or experience in marketing, communications or a related field.
Excellent copywriting and communication skills, with razor-sharp attention to detail.
Strategic thinker with creative mindset and interest in the business agenda.
Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
Strong project management skills with the ability to prioritise tasks and meet deadlines.
An analytical mindset to interpret data and metrics and optimise content performance.
People management skills and interest in developing talent.
Self-motivated, proactive and able to work independently and collaboratively in a fast-paced environment.
About Forvis Mazars
Forvis Mazars is a leading global professional services network. The network operates under a single brand worldwide, with just two members: Forvis Mazars LLP in the United States and Forvis Mazars Group SC, an internationally integrated partnership operating in over 100 countries and territories.
Both member firms share a commitment to providing an unmatched client experience, delivering audit & assurance, tax and advisory services around the world. Together, our strategic vision strives to move our clients, people, industry and communities forward.  Through our reach and areas of expertise, we help organisations respond to emerging sustainability issues in the global marketplace including human rights, climate change, environmental impacts and culture.
We are one diverse, multicultural, multi-generational team with a huge sense of connection and belonging. This is a place where you can take ownership of your career, get involved, believe in yourself and put your ideas into action.
At Forvis Mazars, we empower our people and celebrate individuality. We thrive on teamwork and are agile. We have bold foresight and give people the freedom to make a personal contribution to our shared purpose. We support one another to deliver quality, create change and have a deeper understanding, to help make an impact so that everyone can reach their full potential.
Being inclusive is core to our culture at Forvis Mazars; we want to ensure everyone, whether in the recruitment process or beyond is fully supported to be their unique self. To read more about our approach  click here
Our aim is to make the recruitment process as accessible and inclusive as possible - please contact us to discuss any changes you may require so we can work with you to support you throughout your application.
Visit forvismazars.com/uk to learn more.
Apply
Location:
Wolverhampton, West Midlands (County), United Kingdom
Job Type:
FullTime

We found some similar jobs based on your search