Overview

Brand Marketing Director – The Growth Foundation. The Director of Brand Marketing will be the visionary leader shaping and driving the future of Oner Active’s brand. This role is responsible for defining the brand’s identity, evolving its presence, and creating an inspiring strategy to drive growth and cultural relevance. Working closely with our founder, Krissy Cela, and a talented team, the Brand Marketing Director will ensure that the brand continues to resonate with its core audience while thoughtfully expanding into new areas such as functional training, Hyrox, and beyond. They will own the marketing calendar and establish a unified direction that brings campaigns, initiatives, and brand experiences to life. This is an extraordinary opportunity to craft a brand that not only leads in women’s activewear but also champions empowerment, performance, and authenticity.

About The Company

Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It\'s about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress. To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don\'t wait for success; we create it through hard work and determination. When faced with challenges, we don\'t back down; instead, we break through barriers, recognising that true progress lies on the other side. These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner. We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.

About The Role

The Director of Brand Marketing will be the visionary leader shaping and driving the future of Oner Active’s brand. This role is responsible for defining the brand’s identity, evolving its presence, and creating an inspiring strategy to drive growth and cultural relevance. Working closely with our founder, Krissy Cela, and a talented team, the Brand Marketing Director will ensure that the brand continues to resonate with its core audience while thoughtfully expanding into new areas such as functional training, Hyrox, and beyond. They will own the marketing calendar and establish a unified direction that brings campaigns, initiatives, and brand experiences to life. This is an extraordinary opportunity to craft a brand that not only leads in women’s activewear but also champions empowerment, performance, and authenticity.

Brand Strategy & Vision

• Define and evolve the overarching brand strategy, ensuring alignment with the company’s mission and business objectives.
• Identify opportunities for brand growth, including expanding into new areas of women’s performance, and ensure the brand remains culturally relevant and aspirational.
• Collaborate closely with the founder to align on the brand’s direction, leveraging her insights and influence as a cornerstone of the strategy.
• Set the vision for how the brand presents itself across all touchpoints, maintaining consistency and impact in visual identity, tone of voice, and storytelling.

Leadership & Team Development

• Lead, inspire, and mentor a high-performing brand marketing team, fostering creativity, collaboration, and a commitment to excellence.
• Establish clear goals, accountability measures, and development opportunities for team members to grow within their roles.
• Ensure the brand’s values are embedded internally within the team, creating advocacy from within and aligning employee experience with brand ethos.

Budget Management

• Own and manage brand marketing budgets, ensuring optimal allocation to drive impact while maintaining cost discipline and ROI focus.

Creative Direction & Execution

• Serve as the visionary for brand, guiding the development of campaigns, content, and experiences that resonate with current and future audiences.
• Drive innovation in storytelling and brand activation, ensuring all creative output aligns with the brand’s identity and objectives.
• Partner with cross-functional teams to deliver impactful campaigns that integrate seamlessly across channels, from digital to in-person events.

Marketing Calendar & Campaign Ownership

• Own and oversee the marketing calendar, setting the direction for brand campaigns, product launches, and key moments.
• Ensure campaigns are thoughtfully planned and executed, delivering measurable impact while staying true to the brand’s values.

Market & Cultural Expansion

• Develop strategies to thoughtfully expand the brand into new performance areas, such as functional training and emerging fitness trends (e.g., Hyrox).
• Monitor market trends, competitor activity, and cultural movements to identify opportunities for differentiation and growth.

Performance & Impact Measurement

• Establish brand standards and ensure global consistency in execution, continuously review across platforms and geographies to maintain quality and integrity
• Define and track KPIs to measure the success of brand initiatives, ensuring alignment with broader business goals.
• Regularly analyse brand performance, using insights to refine strategies and optimise future efforts.

About You

• 12+ years of experience in brand marketing, creative leadership, or related fields, with a proven track record in direct-to-consumer or lifestyle industries.
• Strong strategic thinker with a history of successfully defining and evolving brand identities in competitive markets.
• Proven experience navigating and managing high-growth, scale-up environments.
• Significant experience leading creative teams and delivering innovative, high-impact campaigns.
• Exceptional storytelling skills, with an ability to craft narratives that resonate deeply with diverse audiences.
• Proven success expanding brands into new markets, channels, or cultural spaces.
• Strong leadership and team-building capabilities, with experience managing multidisciplinary teams.
• Skilled at building trust and alignment with cross-functional teams and senior leadership.
• Passion for fitness, women’s empowerment, and community-driven brand building.

You’ll Need To Be

• Visionary thinker with the ability to inspire teams and translate ideas into action.
• Creative and innovative, with a keen understanding of cultural trends and consumer behaviours.
• Strong growth mindset
• Collaborative leader who thrives in a fast-paced, entrepreneurial environment.
• Data-informed decision-maker with strong analytical skills to evaluate brand performance.

Our Benefits

• 25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
• 5% employer match salary sacrifice pension scheme
• Generous Oner Active discount plus regular office sample sales
• Free Evolve You subscription
• Private Healthcare with Vitality including optical and dental
• Monthly wellness allowance and team workout classes
• Start-up culture - the chance to learn and make a real impact
• Great employee events like our Summer party, Christmas party and team away days
• Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
• Dog friendly office

We would love to respond to every application however due to the volume of applications we receive this isn\'t always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.